You can also use links that direct your customers to other parts of your website that explains everything in depth, even include a short description on your front page. Your customers don’t want to search for this, put it all out there before they get annoyed and leave your site!
Do you see the padlock in the address bar at the top of this page? It signifies that this website is secure- this is SSL. In a nutshell SSL is used to make it more difficult for thieves to steal your sensitive information like credit card details by encrypting your data when it is sent over the internet.
Google is so serious about this that websites that don’t use SSL will actually be penalised and listed towards the bottom end of search results! So, even if your customers are not exchanging sensitive information on your website, there is still a huge benefit in using SSL- no one wants their website to appear at the bottom end of search results.
The purpose of your website is to serve both you & your customers well. When designed properly, it will be your most cost effective, efficient, effective, hardest working & honest employee within your business. The reason it exists is to ease your workload- it can answer any question, it can build consumer confidence & it can sell too.
Use your website to your advantage! If you don’t, you’re simply wasting time and money & likely to be damaging your business image.